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Interactive Vans "Be Here" Campaign Voices of shares worldwide in NYC Times Square Digital Billboard

Cypress, CA - (Marketwire - December 15 , 2009) - Vans introduces "Be Here", an interactive campaign that allows potentially millions of youth around the world to share their image with the thoughts, hopes and personal messages to a global audience through the vans.com / beheren website with the best proposals get time in a live broadcast giant video screen in New York City flagship in Times Square. During this holiday season, from December 15 until January 5, participants can send messages and photos per session in vans.com / beheren or email behere@vans.com. U.S. residents You can also send texts to @ vans + message to 87,884. The cross-channel campaign is run in a platform-based social media distribution built by LocaModa, Inc.

"In 2009 comes to an Finally, this is a truly unique opportunity for Vans to share the thoughts of potentially millions of youngsters in an original and expressive, "said Doug Palladini, Vans Vice President of Marketing. "Vans is opening a window into the minds of world youth culture across the screen in Times Square to share individual creative expression, a cornerstone of the brand Vans. "

While each appropriate message appears on the vans.com / beheren site, the best proposals and images that accompany runs in near real time in a live video screen in Times Square for massive ten minutes of special programming every Vans time, 24 hours a day. Participants will be notified of their moment of fame via email with a link that lets you see the photo of your message Times Square Billboard and share it through Facebook or URL. You can also see your messages in streaming live video and Vans vans.com Facebook and MySpace.

Messages can be simple greetings to loved ones or could be inspired by issues of the day, as the reflections in 2009 and expected next year. With the global reach of the campaign, English, Spanish, Chinese, French, German, Italian, Portuguese and Japanese are supported.

Vans, the leading footwear and apparel for action sports, is a brand of VF Corporation (NYSE: VFC). Vans collections, which include assets footwear, apparel and accessories, boots snowboard and clothing and Pro-tec line of Protective Gear, are sold in the United States through over 200 company-owned stores and outlets factory, as well as independent retailers. Internationally, Vans sells its products in approximately 50 countries through a network of distributors, sales agents and offices abroad. Vans supports and promotes the lifestyle of action sports through events and destinations such as the Vans Triple Crown of Surfing ™, The Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour ®.

For more information and to participate in the global Vans' video card message visitwww.vans.com / beheren

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